client
Romanwell


Year
2022


ROlE
Strategy
VISUAL IDENTITY
ART DIRECTION

A space for providing exceptional IBD care, every day

Romanwell founder, Brittany Rogers, was first diagnosed with Ulcerative Colitis as a child. After years of fighting symptoms and feeling frustrated by the quality of care that most IBD patients receive, she became a dietitian so that she could do something about it herself. In 2018, Brittany started Romanwell with a bold vision: to change lives by raising the standard of care for IBD patients everywhere.

Romanwell is a team of IBD experts and dietitians that work with patients one-on-one, providing the practical, evidence-based support needed for them to feel their best. By 2022, Romanwell had seen significant growth and was helping patients all over the country. They needed a new brand to grow alongside them to help more individuals with IBD.

We worked closely with the Romanwell team to codify their brand ethos, voice, and visual identity and roll it out across their new website, social brand, and patient care packages.

 
 
 

STRATEGY

Establishing the heart of Romanwell

The brand process started with a deep dive into understanding the difficulties patients with IBD face. What came through this work was just how impersonal and disconnected the healthcare system can be for individuals with chronic illnesses. In contrast, we wanted Romanwell to be a welcoming, relaxing, and approachable space for IBD patients to get personal support every day. With that in mind, we built the brand around a new brand purpose: to provide exceptional IBD nutrition and lifestyle care every day and 4 key attributes that represent how we want Romanwell to feel for patients: caring, approachable, credible, and empowering.

 


 


“We interviewed several branding agencies but fell in love the second we met with Jessica. It was clear right from the start that she was the best option for us. She deeply understood our company mission and values and had the creative vision to elevate our brand far beyond our expectations. The work Jessica produced for us was nothing short of exceptional. We literally teared up when she read the first draft of our brand narrative because of how well she described the life and experience of our clients.”  

— Brittany Rogers - Founder, Romanwell




 
 

“The whole process from concept through implementation was well organized, professional, thoughtful, and creative. Jessica's superpower was being able to understand the core beliefs and personality of our brand at the deepest level and craft a brand identity that would bring those characteristics to life for our clients. We couldn't be happier. We honestly feel that our new brand has dramatically elevated the image of our company and will support our growth for years to come. If you are looking for someone who will be a true partner in crafting your brand identity and do the extra work to deeply understand your business and your customers, Jessica should be the first person you talk to.”  

— Brittany Rogers - Founder, Romanwell