Bringing support to the world’s best support teams

Kenchi is a browser extension that supercharges support organizations and makes work more empowering for agents.

When we first met with Kenchi, the team was getting ready to kick hiring into high gear and preparing to move their product out of beta. Their goal was to imagine a delightful brand system that would resonate with stellar candidates and support teams everywhere.

To start, we tackled positioning and re-articulated Kenchi’s core value props. Many beta users shared that Kenchi brought a little bit of magic to their support operations. It kept everything their teams needed all in one place and enabled them to scale effectively without sacrificing quality.

visual identity

Logo

The brand identity we developed centers around the idea that Kenchi provides the building blocks to build an exceptional modern support organization. We worked with J.D. Reeves to create the Kenchi logo: a friendly wordmark with a unique “K” that evokes a feeling of new pathways, strong feedback loops and augmenting the way we work.

VISUAL IDENTITY

Crafting Kenchi’s visual language

Leaning into the theme of building blocks, ​we built a flexible visual system that represents different workflows, individuals, and pieces coming together. The team united around a unique and ownable color palette and type system. The identity is grounded by a subtle grid texture, which adds structure and depth to the brand touchpoints.

Kenchi is all about bringing power to the user and empowering individual agents in their jobs. We knew we wanted portrait photography to play a prominent role as a way to elevate the real narratives of support teams.