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ABOUT

Redesigning a leader in collaboration

In 2016, Asana went through a large branding effort to establish itself as the leader in the SASS space. I worked on the core design team at Asana to help create a brand and lead a redesign of the Asana.com marketing site. I had the pleasure of working on everything from concepting, creating styles, photography art direction, and final implementation. 


 
 
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WEB DESIGN

The brand came to life in a complete redesign of asana.com. All pages were rethought to reflect the new brand personality. New visual motifs, UI, typography, and color came together in a brand new marketing site.

 
 
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Work created at Asana


TEAm amanda linden, Vanessa koch, amanda buzard, micah daigle, jim renaud, Moving Brands
ROle design, art direction, web design

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