How I work
Creative Process
● PHASE 1
Discovery & Positioning
Phase 1 helps us establish a single North Star and create a solid foundation to build on. Through research and discussion, audience interviews and a brand workshop, I’ll immerse myself in your world, form a strategic point of view, and articulate the ethos that makes you authentically you.
● PHASE 2
Brand Building
This is where things start to take form. We’ll bring our brand positioning to life through a range of identity concepts. Each direction showcases a full brand system, including logo, typography, color, messaging, imagery, and brand motifs applied to sample touchpoints. We'll narrow in on one direction and refine into brand guidelines.
● PHASE 3
Brand Launch
It all comes together in Phase 3. We’ll apply your brand to real world assets so that you can share your new identity with the world. The deliverables in this phase vary widely from project to project, but they often include web design, packaging design, art direction, and templates for social media, decks, and swag.
Services
Brand Positioning
Naming
Messaging
Brand Consulting
Brand Identity
Logo Design
Art Direction
Brand Guidelines
Web Design
Print Design
Editorial Design
Illustration
A team built to scale
Just like the brands I build, the way I structure projects is designed to meet you where you are and grow with you. I work with a network of highly specialized creatives to give each project exactly the skills it needs.
Yours Truly
For small companies and seed stage startups
For smaller companies and companies just getting started, you’ll work one-on-one with me to build your brand from the ground up.
Dream Team
For funded startups and established companies
For mid-size and large companies, you’ll work with my full-service brand studio, Goodside. We’ll tap into our network of award-winning writers, illustrators, developers, and photographers to assemble a larger, custom team for your unique goals and brand.