A brand for next-tier financial independence

NDVR is a wealth management tool that helps individuals make well-informed investment decisions precisely for them.

We worked closely with the wonderful team at NDVR and Upstatement to craft the NDVR brand identity from positioning and voice to verbal and visual design for their launch out of beta. The challenge was to carve out a new space in the fintech industry: wealth optimization.

With the new brand idea, “Precisely Yours,” we worked to create a brand that was smart and simple, incredible, yet credible. The visual identity system is crafted with a rich color palette that is luxurious yet warm, dancing precision lines allude to the accuracy of the software, and editorial-inspired layouts give a high-end look and feel.