CLIENT
Unite genomics
YEAR
2018
ROLE
VISUAL IDENTITY
ART DIRECTION
Helping unite patients with cures
Unite Genomics helps patients and their families to accelerate medical research and find cures using cutting-edge technology. Unite needed a warm, friendly brand that put patients first while still showcasing their AI technology at a high-level. Using a visual metaphor of a spirograph to represent the technology and collaboration of Unite, Micah Daigle and I worked together to develop the brand strategy and visual system for Unite.