Refreshing a Leader in Innovation
Strivr is a leader in virtual reality training. Started by a coach at Stanford University, Strivr became known for helping professional athletes train on and off the field. After several successful contracts with the NFL, Strivr landed a contract with Walmart to help train their employees with their virtual reality technology. Strivr needed a brand refresh to reflect their expansion into enterprise training. During my time at Upperquad, I lead the Strivr brand refresh to help position them for their new audience.
With a brand refresh, stress-testing the visual system across brand touchpoints allows for a more successful and consistent brand. During the Strivr refresh, I made sure to consider how the brand could be applied to physical products, printed collateral, and the digital space.