Where great teams find great teammates

Choosing a job is one of the most important decisions we make. But today’s hiring platforms have turned it into a numbers game—one that takes endless scrolling, mass applying, and a whole lot of luck. Enter Puck, the human way to hire. By using audio clips and short podcasts, Puck helps people on both sides of the hiring equation start a conversation, giving candidates a way to tell their work story and companies a place to showcase their culture.

When Puck’s co-founder, Harrison Bowden, reached out to me to help build their brand, I brought on brand strategist and writer, Danielle LaRoy, to partner with me on the project. Together, we worked with the Puck team to develop their brand positioning, voice, logo, and visual identity.

Strategy

Defining who Puck is

Puck came to us with a clear sense of purpose, so it wasn’t long before we arrived at the insight: finding the right job for you isn’t about the job—it’s about you. Our brand idea, find your people, captures this concept, celebrating the individuality that exists behind every job rec and resume, and the people that make a workplace what it is.

VISUAL IDENTITY

A fresh logo

Puck’s new, custom wordmark consists of a friendly sans serif with rounded letterforms. The unique "p" is designed to reference a magnifying glass, a nod to the search for the perfect team or candidate. Animation and illustration transform the mark into a playful stage, making space for delightful interaction.

Visual Identity

Bringing it to life

Once the foundational brand positioning and logo were established, I created a robust visual brand system with bright colors, bold type, and crisp, clean layouts. Hand-drawn illustrations by Jay Cover bring the whole system together, playfully interacting with photography and type in unexpected ways.