Rebranding the storytelling platform for The Fine Arts Museums of San Francisco

The Fine Arts Museums of San Francisco, the de Young and Legion of Honor, reached out to Upperquad to rethink their digital storytelling platform. It had launched the previous year but already felt outdated and uninspiring. As the creative lead on the project, I worked closely with the team at the museums and with the team at Upperquad to develop the overall strategy, create a new name, design a new visual system and oversee implementation.


Work created at Upperquad

CLient The Fine arts museums of san francisco

team cecilia uhr, Danielle laroy, kailie parrish, Bryan coachman

ROle Strategy, Naming, DESIGN, creative direction

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