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ABOUT

Evolving the brand for Google’s premium line of laptops

Google came to Upperquad with a new line of Chromebooks and a need for a brand evolution and new digital presence. The refreshed brand needed to better fit the target demographics and highlight the unique devices. As the creative lead, I was involved in every aspect of the project from strategy, user experience and information architecture, photography art direction, and final visual design.

 
 
 
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on-site art direction

I partnered with the talented photographer, Emily Nathan, and her team to scout and style the sets, scout and style the models, and make sure everything was coming together smoothly.

 
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Work created at Upperquad


CLient
Google
TEAm kailie parrish, Danielle laroy, wyatt barry, EMILY NATHAN
ROle VISUAL DESIGN, Art direction

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