Designing an accessible brand for digital protection

Bouncer provides digital protection against fraudsters in payment flows for companies big and small. After going through Y-combinator, Bouncer’s co-founders were looking for a friendly, accessible brand designed to delight while still maintaining a level of trust. I worked closely with Bouncer’s co-founders to develop the strategy and visual language of the brand that would stand out from other payment and security companies. Bouncer’s new brand comes to life with a vibrant palette, an iconic mark, and slightly surreal, futuristic illustrations.