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ABOUT

Creating a unique photography style to represent modern collaboration in the workplace

When Asana launched its redesign and rebrand, the old corporate photography style didn't quite match the quirky and approachable new brand design language. I worked closely with the rest of the Asana design team to establish a photography style that aligned with the rebrand and art direct a week long photoshoot with the talented Jonpaul Douglass. The result was a library of photos that the design team used across social media, editorial posts, and campaigns.

 
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creating a library

The main goal of the photoshoot was to create a library of photos with a wide range of application possibilities. Jonpaul and I started by brainstorming different themes and metaphors that related to collaboration in the workplace.

 
 
 
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Work created at Asana


TEAm Jonpaul douglass
ROle Art direction

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